Well the emails have already begun to pour in, asking "what is this Chicago MediaHub Project conference call nonsense?" People in the established media universe keep asking me "what makes you think you can succeed when so many radio stations and TV stations are laying people off?" Well the answers are really quite simple, and as a preview to tonight's conference call (see below) I'll lay out my basic case.
1) Content. The Chicago MediaHub Project is fundamentally based on unique and individualized content as product for our station effort. We are going to give independent producers and hosts the power to be on a "real radio station or real TV station" online, with the resources (technology, sponsors, business model, talent, sales, execution, facility) to achieve their dream.
2) Business Model. We are partnering with 2 of the leaders in the online talk radio and HD video production business to create the "mothership" for quality content business models to flourish. We're using proven internet distribution methods, marketing and sales efforts, and social media plans to achieve success with a totally unique group of contributing partners in our project team. In other words, we're not guessing here, we're going to follow a proven strategy and build additional strength in it.
3) Freedom. We're not owned by a huge conglomerate. We're all entrepreneurs working together to achieve a single purpose...creating a new station that will be completely independent from corporate naysayers. We will do deals with each other and independent hosts, producers, artists, and sponsors/advertisers, customizing each show with the right deal.
4) Size. We're pretty small, and therefore we can influence the media landscape here with a collective power that is not bogged down by a huge payroll.
5) Talent. Everyone involved in this project has been recruited because they bring something unique to the table.
So, that's the short answer why I think we're going to rewrite the model for a talk media station here in Chicago. If you are intrigued and would like to learn more about what it is all about, well I encourage you to go and sign up for the group at http://groups.google.com/group/chicagomediahub and then join us on tonight's call to hear what we're planning.
Oh, by the way...if you're a financial pro, angel investor, independently wealthy media investor, or other type of money person...you should DEFINITELY be on this call. The model validates itself. Then email me directly at scott@foval.com to learn how you can be involved. 2 shows are actively being sold right now, and we have 3 more in the hopper; as well as the parent project.
Cheers, see you tonight!
ScottsBigMouth
Scott Foval


